Project
Căsuța Mureșan
This project is about an Airbnb located in Brasov, Romania.
For more than 60 years, this house was a family home, a place filled with memories, stories, and everyday life.
Today, it has been transformed into a guesthouse where travelers can stay, experience its warmth, and continue its story.
The purpose of this project was to build the brand identity of “Căsuța Mureșan”, supported by a series of promotional materials that reflect the house’s authenticity, heritage, and welcoming spirit.
The next step is the development of its social media presence.
The house has retained its original character, while subtle modern touches were added.
Our goal was to create a brand that embodies tradition, warmth, and calmness.
To achieve this, we developed a palette of earthy beige and brown tones, reflecting the timeless materials and peaceful atmosphere of the house.
For typography, we chose a handwritten font for titles, inspired by the strong presence of calligraphy in the building’s history. For the body text, we selected a simple, rounded, classic typeface that ensures comfort and readability.
Finally, we shaped a tone of voice that speaks from the heart. We want every guest to feel the love, dedication, and care invested in preserving the home, and to feel welcomed as if they were part of its story, just as past guests always did.